Chicago Bulls to host fifth annual "Go Green" game tonight
Constellation Sponsoring In-Game Promotional Elements
April 4, 2014 -- The Chicago Bulls will celebrate NBA Green Week with their annual “Go Green” night sponsored by Constellation at tonight’s game vs. the Milwaukee Bucks. While supplies last, fans entering the stadium will receive a reusable Bulls Jersey Lunch Bag presented by Constellation.
During the NBA Green Week (April 3 – April 10), the entire NBA family will team up to raise awareness around protecting the environment. To show their support, Bulls players will wear 100 percent organic cotton adidas shooting shirts featuring the NBA Green logo.
“The Bulls take part in a number of ‘greening’ initiatives throughout the year including our recycling program with the United Center and an annual community service project with our neighbors at the Blackhawks,” said Scott Sonnenberg, vice president of corporate sales for the Chicago Bulls. “Through our partnership with Constellation for NBA Green Week, we hope to not only raise awareness around being environmentally responsible but encourage fans to take a more proactive role.”
Constellation is in the third year of its existing five-year sponsorship with the Bulls, and as part of the “Go Green” game, they will purchase Green-e Energy Certified renewable energy certificates (RECs) to match the electricity use during the game. RECs represent the environmental benefit of electricity generated by wind and therefore avoid carbon dioxide emissions.
“Constellation is proud to sponsor our third year of ‘Go Green’ games with the Bulls and the Blackhawks,” said Bruce Stewart, senior vice president and chief marketing officer for Constellation. “We encourage fans to continue their support of the environment through energy conservation and renewable energy resources. Residential customers can choose Constellation as their home energy supplier at home.constellation.com and many can also choose to receive 100 percent wind energy.”
Throughout the game, energy tips from Constellation will be shown on the scoreboard to educate fans about how they can be more energy efficient. Benny the Bull will also “go green” and join in the festivities.
Constellation invited fans to continue their support for the environment by submitting their own “Go Green” tips @ChicagoBulls on Twitter with #BullsGreenTips. Selected winners received a pair of tickets to Friday’s matchup.
In conjunction with Constellation, the Bulls and Blackhawks will also team up for a special “Go Green” community effort this spring. More details about the greening event will be released at a later date.