The DeVos Family
The DeVos family purchased the Orlando Magic in September of 1991. At that time, family head Rich DeVos stated that the DeVos family is simply the team's current caretaker, making it clear that the real owners of the NBA franchise would continue to be the Central Florida community and the loyal Magic fans. Since purchasing the team, the franchise has won five division championships (Atlantic Division: 1994-95, 1995-96; Southeast Division: 2007-08, 2008-09, 2009-10), two Eastern Conference titles (1994-95, 2008-09) and had seven 50-win seasons, including a franchise-record 60 victories in 1995-96. The Magic have advanced to the playoffs 14 times during that span, while finishing with a .500 record or better in 16 of the last 24 seasons.
The acquisition and operation of the Magic is a family affair involving Rich, and his four children and spouses: Dick and Betsy DeVos, Dan and Pamella DeVos, Cheri DeVos, and Doug and Maria DeVos.
Although the senior DeVoses have an established residence in southern Florida, the family was introduced to the Central Florida community during Orlando's drive to bring major league baseball to “The City Beautiful.” An ensuing relationship was formed between the DeVos family and the city of Orlando.
The baseball venture left them with a heightened interest in professional sports ownership. The 89-year-old co-founder of Amway – today a global leader in direct selling – envisioned incorporating the philosophies that made him a successful businessman with that of a solid, young NBA franchise. He understands the impact professional sports can have on the upcoming generation, and he is committed to ensuring the team provides a positive, encouraging example.
The DeVos family played a key role in helping to secure the state-of-the-art Amway Center in Orlando. The Amway Center is part of a public community venues program that also includes a new Performing Arts Center and a renovation of the Citrus Bowl Stadium. The new Amway Center opened in October 2010. In addition, the Magic also contributed $12.5 million toward construction of five community recreation centers throughout Orange County, Florida, as part of its commitment to build the new Amway Center.
From 1995-2001, RDV Sports owned and operated the Orlando Solar Bears of the International Hockey League. During their six seasons of existence, the Solar Bears captured one division title (Central Division, 1995-96), three Eastern Conference crowns (1996, 1999, 2001) and the IHL’s Turner Cup championship in 2000-01. Orlando compiled an all-time regular season record of 286-162-44 (.626), the best in the league over that time frame.
From 1998-2002, the Orlando Miracle of the WNBA was part of the RDV Sports portfolio. The Miracle played in their inaugural season during the summer of 1999 and made the playoffs in 2000.
RDV Sports, named for Rich DeVos and the general partner of the Magic, has been and continues to be an active partner in the Central Florida community. In February of 1998, RDV Sports, in partnership with Florida Hospital, opened the $50 million, 365,000-square-foot RDV Sportsplex. The RDV Sportsplex is a state-of-the-art health and wellness facility, which includes a world-class health club, medical offices, restaurant, retail shops, and front office facilities for the Magic.
The DeVos family remains involved in numerous charities and community-enhancement endeavors, both in the Central Florida area and their hometown region of Grand Rapids, Michigan. The Orlando Magic Youth Fund has positively impacted more than one million children. Through private donations, fund-raising events and contributions, more than $19.8 million has been raised and distributed to non-profit organizations that support the OMYF mission statement.
Rich DeVos, Senior Chairman
Rich DeVos enters his 26th season as senior chairman of the ownership group of the Orlando Magic. The 90-year-old DeVos is co-founder of Amway, today the global leader in direct selling and a member of the Alticor Inc. family of companies.
Born March 4, 1926, in Grand Rapids, Mich., he is a true American success story. DeVos and former high school classmate, Jay Van Andel, embarked on a partnership that resulted in several business endeavors between 1945 and 1958. In 1959, they founded Amway.
Amway is a $10.8 billion direct-selling business based in Ada, Michigan, USA. Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements, ARTISTRY™ skincare and color cosmetics, and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2014 made Amway the #1 direct-selling business in the world, according to the Direct Selling News 2015 Global 100. For company news, visit globalnews.amway.com.
DeVos has been the recipient of numerous achievement awards, as well as 15 honorary doctorate degrees. He has written five books: BELIEVE!, Compassionate Capitalism, Hope From My Heart: Ten Lessons for Life, Ten Powerful Phrases for Positive People and Simply Rich.
Because of their dedication to supporting those organizations in which they believe, DeVos and his late wife, Helen, created the Richard and Helen DeVos Foundation. The DeVoses are dedicated to the entrepreneurial spirit and helping people live better lives.
Rich resides in southern Florida. The acquisition and operation of the Magic is a family affair involving him and his four children and their spouses: Dick and his wife, Betsy; Dan and his wife, Pamella; Cheri DeVos; and Doug and his wife, Maria. Rich and Helen have 16 grandchildren and five great-grandchildren.
Dan DeVos, Chairman
Dan DeVos was named chairman of the Orlando Magic on December 7, 2011. His responsibilities include representing ownership in various business and public relations activities while working closely with the Magic’s CEO on the business and basketball operations. Additionally, he focuses on long-term strategic planning for the organization and new business initiatives. DeVos is a member of the NBA Board of Governors.
DeVos is chairman and CEO of DP Fox Ventures, LLC, a diversified business development and management company with interests in real estate, transportation and sports and entertainment in Grand Rapids, Michigan. DP Fox employs more than 1200 professionals through companies including Fox Insurance Agency, Fox Powersports and Fox Motor Group, a retail transportation group representing 43 manufacturers at 29 locations.
DeVos also serves as co-owner, president and CEO, governor of the Grand Rapids Griffins of the American Hockey League, the top affiliate for the NHL’s Detroit Red Wings and the 2013 Calder Cup Champions. Since their beginning in 1996, the Griffins organization has strived to meet a standard of excellence in everything it does, while providing a fan experience focused on family fun and entertainment. DeVos is a member of the AHL’s executive committee.
A member of the board of directors of Alticor Inc., the parent company of Amway Corporation, DeVos also serves as president/CEO of Powell Pointe Resort, the developer of Cape Eleuthera, on the island of Eleuthera, The Bahamas. Additionally, serves as a partner for the Georgian Automotive Group, based in Barrie, Ontario, as well as a partner for CWD Real Estate Investments.
In honor of the impact that he, his siblings and their father, Rich, have made on the sports landscape both locally and nationally, the DeVos family was inducted into the Grand Rapids Sports Hall of Fame in the team category in 2011.
DeVos is involved in a variety of local business and civic organizations, including serving on the board of trustees for Hope Network, past president of the board of the Grand Rapids Symphony, a member of the Grand Valley University Foundation and board of directors of the West Michigan Sports Commission. He also serves as chair of the board of trustees for Northwood University, his alma mater.
His wife, Pamella, is president and designer of PAMELLA ROLAND. They have two daughters and one son.
Alex Martins, Chief Executive Officer
Alex Martins, who has spent 29 years in professional sports management and rejoined the Magic in June 2005, was promoted to chief executive officer on December 7, 2011. He previously served as president for more than one year and was the team’s chief operating officer from 2006-10. Martins also serves as CEO of SED Development, LLC, an affiliate of the Magic which is currently planning an entertainment mixed use development across Church Street from the Amway Center. Martins is also the team’s Alternate Governor to the NBA Board of Governors.
Martins, who served in various senior-level management capacities with the Magic between 1989-98 and as the organization’s executive vice president of marketing and franchise relations in 2005-06, oversees all operations of the club.
Over the past ten years, Martins led the Magic in a transformation of its business operations, while overseeing a ticket sales, premium sales and corporate partnership effort which saw the most successful business year in the history of the franchise in the 2010-11 season. The transformation process received the recognition of the SportsBusiness Journal which named the Magic as a finalist for Professional Sports Team of the Year, the only NBA team to be named a finalist.
Similarly, Martins spearheaded the transformation of the current Magic basketball operation including the recruitment of current Magic General Manager Rob Hennigan.
Included in the franchise’s success has been the largest season ticket base in franchise history in 2010-11 (14,200) and the most successful corporate sales effort in franchise history in 2014-15. Amongst these records are the largest increase in attendance in the NBA over the five-year period, the most new sales and season tickets sold in the league in two of the last five years, and the largest group ticket sales effort in team history last season, ranking second overall in the NBA.
Martins was instrumental in helping to secure the new state-of-the-art Amway Center in Orlando. The Amway Center is part of a public community venues program that also includes a new Performing Arts Center and a renovation of the Citrus Bowl Stadium. The new Amway Center opened in October 2010. The facility was named a finalist for the SportsBusiness Journal’s Sports Facility of the Year Award for two consecutive years, and captured the award in 2012. Additionally, the Magic also contributed $20 million toward and constructed five community recreation centers throughout Orange County, Florida, as part of its commitment to build the new Amway Center. The Amway Center was honored in 2013 with the Customer Experience Award during TheStadiumBusiness Awards presentation held in association with TheStadiumBusiness Summit in Manchester, England.
At the annual NBA Sales and Marketing Meetings, the Magic organization has been awarded the “New Full Season Ticket Award” twice for being No. 1 in the NBA in new full season tickets sold, a “90 Percent Renewal Award” for being just one of five teams to achieve a 90 percent or higher season ticket renewal rate in 2007, a “Sponsorship Account Performance Award” for the extraordinary number of accounts secured by the corporate partnerships department and the “Retailer of the Year Award” for the team’s retail sales performance. Martins is a member of the NBA’s Team Media Advisory Committee.
Martins originally joined the Magic as director of publicity/media relations in April 1989. In September of 1996, he was promoted to senior director of communications. He also previously served as the Chairman of the Board of the Magic Action Team Community Fund. The Magic Action Team Fund developed into the Orlando Magic Youth Fund, which has distributed nearly $18 million to local nonprofit organizations during the last 23 years, including $1 million this season. Additionally, Martins served on the developmental board of the DeVos Sport Business Management Program at the University of Central Florida. The program has been funded through a $9 million endowment by Rich and Helen DeVos and awards dual Masters degrees in Sport Management and Business Administration.
Martins also has served as the senior vice president of marketing and branding for the NBA’s New Orleans Hornets, vice president of communications and public affairs with the NFL’s Cleveland Browns and vice president of sports ventures with the Tavistock Group. At Tavistock, Martins served as tournament director of The Tavistock Cup, a PGA Tour-sanctioned event.
Martins started his career as a student assistant in the Villanova sports information department, assisted in the Philadelphia 76ers public relations department and was also the assistant sports information director at Georgetown University (1988-89).
Martins currently serves as a trustee on the board of the University of Central Florida. He is also past chairman of the Metro Orlando Economic Development Commission and The Central Florida Partnership, as well as past chairman of the Orlando Community Construction Corporation, the entity responsible for the construction of the Dr. Phillips Center for the Performing Arts. Martins also has served on the board of directors of the Orlando/Orange County Convention & Visitors Bureau, the Central Florida Commission on Homeless. He currently serves on the executive committee of the Dr. Phillips Performing Arts Center, the Central Florida board of directors for Seaside National Bank & Trust, and on the Governor’s Council of the EDC.
In April 2015, Martins received the James B. Greene Economic Development Award, which is the highest honor bestowed by the Orlando Economic Development Commission, and recognizes an individual whose work has contributed substantially to the economic prosperity of the region. In 2013, he was awarded the 2013 Charles Andrews Memorial Hospitality Award for Community Leadership by the Central Florida Hotel and Lodging Association. The award is CFHLA’s highest honor recognizing an individual’s achievements and contributions to the Central Florida hospitality industry as well as the community at large.
Martins earned his MBA from the University of Central Florida where he is a member of the College of Business Administration’s Hall of Fame. He also serves on the Dean’s Executive Council for the College of Business Administration at UCF, and was honored with the opportunity to serve as Commencement Speaker at UCF in August 2008 and serves on the UCF Board of Trustees.
A native of Kearny, New Jersey, Martins earned a Bachelor of Science degree in business administration from Villanova, where he graduated from in 1986. He resides in Orlando, Fla., with his wife, Juliet, and daughters, Sophia (12) and Gabrielle (10).
Charles Freeman, Chief Operating Officer
Charles Freeman is entering his 21st season with the Orlando Magic and was promoted to chief operating officer in July 2015. Freeman’s responsibilities include oversight and management of ticket sales, premium sales, client services, ticket operations, corporate partnership, marketing, arena operations, retail, philanthropy and multicultural insights as well as the Orlando Magic Youth Foundation.
Freeman started with the Magic in 1996 as a market research analyst for corporate sponsorship and broadcast sales. He was responsible for all research and strategic planning for the department. In 1997, Freeman was promoted to business manager of sales and was in charge of developing, and implementing new business strategies for the sales division. As business manager, Freeman worked with corporate sponsorship and broadcast sales, retail sales, ticket sales and box office operations for the Orlando Magic, Orlando Solar Bears and Orlando Miracle.
In the spring of 1999, as business development manager, Freeman began working with ownership on a variety of strategic projects. In the summer of 2001, he was promoted to director of business development and focused on the growth and expansion of RDV Sports, as well as new business ventures for the DeVos family.
In July 2005, Freeman was promoted to vice president of business development and strategy, and then promoted to senior vice president of business development in August 2007, helping oversee the team’s efforts to obtain the necessary approval for the Amway Center. He was responsible for the design, construction, and development of the Amway Center in downtown Orlando. In October 2010, Freeman was promoted to executive vice president of business development. In this role, he oversaw ticket sales, premium sales, client services, ticket operations, arena operations, and retail sales. For all of his efforts, Freeman was selected to the SportsBusiness Journal’s Forty Under 40, a recognition that spotlights the nation’s top young sports executives under the age of 40. He was promoted to executive vice president/chief revenue officer in July 2012.
Freeman graduated from Rollins College with a major in economics and minor in business administration. He resides in Maitland, Fla. with his wife, Pam, and two children, Charlie (12) and Addison (10).
Jeff Weltman, President of Basketball Operations
Jeff Weltman, who brings 28 years of experience in basketball operations in the NBA, was named president of basketball operations of the Orlando Magic on May 23, 2017. He is responsible for overseeing all aspects of the team’s basketball operations department.
Weltman comes to Orlando after four seasons with the Toronto Raptors, including his final season as general manager (2016-17). He joined the Raptors as executive vice president, basketball operations in 2013.
Prior to joining Toronto, Weltman spent five seasons as assistant general manager of the Milwaukee Bucks from 2008-13. During his tenure with Milwaukee, he assisted in all basketball, salary cap and administrative matters.
Weltman came to Milwaukee following one year as director of basketball administration in Detroit (2007-08) and five seasons as assistant general manager with the Denver Nuggets (2001-06).
During his time in Denver, Weltman helped engineer personnel moves that shifted the Nuggets from a struggling team with no salary cap flexibility to one of the up-and-coming teams in the NBA. The Nuggets won 49 games in 2004-05, the fourth-most since the franchise joined the NBA in 1976. In 2003-04, the Nuggets posted the sixth-biggest turnaround in NBA history, improving their win total by 26 games and reached the playoffs for the first time since 1995.
Weltman joined the Nuggets after spending 13 seasons with the Los Angeles Clippers, where he served as director of player personnel since 1994.
The New York native originally joined the Clippers as video coordinator in 1988 and was immediately elevated to a scouting position. During his last season in Los Angeles (2000-01), the Clippers improved their win total by 16 – the biggest turnaround in the league.
Weltman graduated in 1987 from Oberlin College in Ohio, where he earned two varsity letters in basketball. He and his wife, Alexis, have twin daughters, Lucy and JJ.
John Hammond, General Manager
John Hammond was named general manager of the Orlando Magic on May 23, 2017. He brings more than 35 years of coaching and administrative experience to Orlando, including the last nine seasons (2008-17) as general manager of the Milwaukee Bucks.
During Hammond’s 26 years in the NBA, his teams have made 15 postseason appearances. President of Basketball Operations Jeff Weltman served as assistant general manager under Hammond for five seasons (2008-13) and also worked with him in Detroit (2007-08).
Hammond was named general manager of Milwaukee on April 11, 2008 and promptly generated an eight-win improvement in his first season and another 12 during his second, earning the 2009-10 NBA Executive of the Year Award.
Prior to joining the Bucks, Hammond spent seven seasons as vice president of basketball operations with the Detroit Pistons, where he was responsible for directing day-to-day operations of the basketball operations department, handling player personnel issues and assisting in roster development. During his time with Detroit, the Pistons were 330-158 (.676), reached the Eastern Conference Finals six consecutive times (2003-08), made two straight trips to the NBA Finals (2004-05) and captured the NBA World Championship in 2004. In addition to his time as vice president of basketball operations, Hammond also served as director of player personnel, scouting director and assistant coach in two stints with the Pistons.
Hammond began his NBA career in 1989 as an assistant coach and scout with the Minnesota Timberwolves. From there, he joined Larry Brown’s staff with the Los Angeles Clippers, where they advanced to the playoffs in 1992 and 1993. Hammond had a second stint with the Clippers in 2000-01, joining Alvin Gentry’s staff as lead assistant. That team saw a 16-game improvement and Hammond was noted as a key in developing first-year players Darius Miles, Keyon Dooling and Quentin Richardson.
Prior to his NBA career, Hammond spent six seasons at Southwest Missouri State, where he helped lead the school to three consecutive NCAA Tournament berths (1986-88) and a trip to the NIT in 1985. He also spent two seasons at Houston Baptist (1981-83), two seasons at Nebraska (1979-81) and three seasons at the high school level in Nebraska.
A native of Zion, Ill., Hammond graduated from Greenville College in Illinois, where he earned two letters in basketball and served as a student assistant coach. He and his wife, Marsha, have a daughter, Lauryn.
Matt Lloyd, Assistant General Manager
Matt Lloyd was named assistant general manager of the Orlando Magic on June 29, 2012. He came to Orlando after working with the Chicago Bulls for 13 seasons, his last five as the team’s director of college scouting.
Lloyd is responsible for overseeing the Magic’s professional, college and international scouting departments, as well as assisting with roster management and development. He also served as interim general manager during the 2017 offseason.
As director of college scouting for Chicago, Lloyd oversaw the scouting and information compilation of prospects for the NBA Draft, along with statistical analysis of pro and amateur players. He implemented and maintained a database which organized scouting information.
Lloyd began with the Bulls in 1994 as a game-day and special projects employee in the video room. He joined the team full-time in 1999 and was the team’s media services coordinator for four seasons. Lloyd then joined the basketball operations department in 2003, and served as senior manager of basketball operations/scout for four seasons.
In addition, Lloyd also worked as a game-day employee with the Chicago White Sox in their video department for five years.
Prior to joining the Bulls full-time, Lloyd spent one year (1998-99) as the assistant director of information services for Conference USA, and a year-and-a-half (1997-98) as director of media services for the Arena Football League. He also completed an internship at ESPN during his senior year of college.
Lloyd comes to Orlando with his wife, Cortney.
Pete D’Alessandro, Assistant General Manager
Pete D’Alessandro joined the Orlando Magic as assistant general manager in June of 2017 after spending two seasons as senior vice president of business and team operations with Denver.
In his role with the Nuggets, D’Alessandro assisted team President Josh Kroenke in multiple areas, ranging from league operations to team budgeting. It was his second stop in Denver, where he also spent two seasons (2010-12) as advisor to the executive vice president of basketball operations and one season (2012-13) as vice president of basketball operations.
D’Alessandro spent two seasons (2013-15) as general manager of the Sacramento Kings.
From 2004-08, D’Alessandro worked for the Golden State Warriors. Initially hired prior to the 2004-05 campaign as director of basketball operations, he was promoted to assistant general manager shortly after the 2006-07 season.
Prior to working on the team side of the business, D’Alessandro spent seven years working at a Washington, D.C.-based sports agency which represented both NBA and international basketball players.
D’Alessandro began his basketball career in 1986 as a student at St. John’s University. He served as video coordinator for the men’s basketball team from 1986-90 under Hall of Fame Head Coach Lou Carnesecca. He later graduated from Nova Southeastern University School of Law in May of 1994 and was admitted to the New York State Bar in 1995.
D’Alessandro and his wife, Leah, have a daughter, Kate (8) and a son, Ben (5).
Frank Vogel, Head Coach
Frank Vogel became the 13th head coach in Orlando Magic history on May 20, 2016.
During his five-plus seasons as a head coach with Indiana from 2011-16, Vogel, 42, guided the Pacers to the NBA Playoffs five times, two Central Division championships and two trips to the Eastern Conference Finals. He has an overall NBA regular season head coaching record of 250-181 (.580). His 250 wins are the most for a Pacers head coach in the team’s NBA history.
On Jan. 30, 2011, Vogel took over for Jim O’Brien and led Indiana to a 20-18 record and its first playoff berth in four seasons. After falling to Chicago, the team with the NBA’s best regular season record, during the First Round of the playoffs, 4-1, he had his interim tag removed on July 6, 2011.
During the 2011-12 season, Vogel guided the Pacers to a 42-24 record (.636), the fifth-best record in the NBA, and finished third in voting for NBA Coach of the Year. During the playoffs, the Pacers defeated Orlando during the First Round, 4-1, before falling to eventual NBA Champion Miami in the Eastern Conference Semifinals, 4-2.
In 2012-13, Indiana went 49-32 (.605) and captured the Central Division title for the first time since 2003-04. During the postseason, the Pacers defeated Atlanta (4-2) and New York (4-2) to reach the Eastern Conference Finals, where they lost in seven games to Miami, who again went on to win the NBA title.
During the 2013-14 campaign, Indiana spent most of the regular season with the best record in the NBA. The Pacers finished with a regular season record of 56-26 (.683), won their second straight Central Division crown and was the #1 seed in the Eastern Conference during the NBA Playoffs. The 56 wins were the third-most in the franchise’s NBA history. Indiana beat Atlanta (4-3) and Washington (4-2), before losing again to Miami during the Eastern Conference Finals, 4-2. Vogel and his staff also earned coaching honors for the East during the 2014 NBA All-Star Game.
After failing to make the postseason in 2014-15, mostly due to a team ravaged by injuries (including the 76 games missed by NBA All-Star Paul George), Vogel and Indiana rebounded last season and posted a 45-37 record (.549). He was named the NBA’s Eastern Conference Coach of the Month for the fourth time during his career in April 2016, after the Pacers went 6-1 during the month and secured the seventh seed in the East. Indiana lost to Toronto during the First Round in a tough series that went seven games.
Vogel, who is entering his 20th season in the NBA, began his NBA career as the head video coordinator with Boston under Rick Pitino. He stayed in that role from 1997-2001, before being named an assistant coach with the Celtics under O’Brien. Vogel was also as an assistant coach under O’Brien in Philadelphia in 2004-05 and in Indiana for three-plus seasons (2007-11). He also served as an advanced scout for the Los Angeles Lakers (2005-06) and Washington (2006-07).
Jim Fritz, Chief Financial Officer
Jim Fritz, who has 29 years of experience in management, including the last 22 years with the Magic, was promoted to chief financial officer in May 2006. Fritz’s responsibilities include executive management of the organization’s financial matters, as well as information technology, legal services, risk management and aviation.
In his role, Fritz oversees the accounting, financial reporting, debt financing and treasury management functions. In addition, he serves the business on strategic planning and business development matters. Fritz has previously served as the Magic's controller, director and vice president of finance during the previous 11 years.
Prior to joining the Magic, Fritz worked for five years in the audit practice at PricewaterhouseCoopers and for two years at Hotel Management Associates where he served as Corporate Controller. Fritz received his master’s and undergraduate degrees in accounting from Florida State University and he is a Certified Public Accountant. Fritz serves on the Board of Directors for the Orlando Magic Youth Foundation as its Treasurer, the Board of Directors, the Finance and Audit Committee and the Hearts of Gold Gala Committee at the Coalition for the Homeless of Central Florida and he also serves on the Board of Directors, Executive Committee and Finance and Audit Committee for the Metro Orlando Economic Development Commission.
A native of Central Florida, Fritz resides in Orlando, Fla., with his wife, Donna, their son, Zachary (17) and their daughter, Nicole (15).
Pat Williams, Senior Vice President
Basketball Hall-of-Famer Pat Williams has more than 51 years of professional sports experience to his credit. The 76-year-old protégé of the late Bill Veeck is probably most known for his promotional and marketing wizardry. That same type of creativity and ingenuity has turned a Central Florida pro sports dream into the reality of Orlando Magic basketball, reaching into the homes of NBA fans throughout the country. In 2014, along with Nick Anderson, Williams was an inaugural inductee into the Orlando Magic Hall of Fame.
Williams was promoted to his current post from the general manager position in April 1996. As the senior vice president, Williams serves in strategic planning activities relating to RDV Sports, named for Rich DeVos and the parent company of the Magic. He also spearheads research of future RDV Sports properties. Additionally, he serves as the promotional leader and strategic marketer for memberships at the $50 million state-of-the-art RDV Sportsplex. He is involved in training and mentoring of RDV Sports employees, while making public appearances on behalf of RDV Sports and the Orlando Magic.
In 2012, the Naismith Memorial Basketball Hall of Fame honored Williams with the John W. Bunn Lifetime Achievement Award. Williams is also considered one of the country’s top motivational and inspirational public speakers. His wife, Ruth, teaches time management seminars for the FranklinCovey Company.
Prior to joining the Central Florida pro basketball effort in June 1986, Williams spent 12 seasons as general manager of the Philadelphia 76ers. During that time, he took a Sixers team that posted a 34-48 record in 1974-75 to a World Championship in 1983. Through several personnel moves during that time, Williams played a major factor in bringing the NBA title to Philadelphia.
Williams joined the Sixers in 1968 as the club's business manager. The next season, at the tender age of 29 he became the general manager of the Chicago Bulls, and remained in that post until 1973. While in Chicago, he raised average game attendance figures at Chicago Stadium from 3,700 to more than 10,000 per game.
In 1973, he left the Bulls organization to become general manager of the Atlanta Hawks, where he served one season before returning to take over the reins in Philadelphia.
Though Williams has spent well over four decades in the NBA, his first love is baseball, the sport that earned him a scholarship to Wake Forest University. While at Wake Forest, Williams earned a bachelor's degree in physical education. He was a three-year letterman as a catcher on the Demon Deacons baseball team and is a member of the Wake Forest Sports Hall of Fame. He later went on to earn a master’s of science degree in physical education from Indiana University in 1964.
Williams’ baseball career began when he signed with the Philadelphia Phillies in 1962 and spent two seasons catching for the Miami Marlins, a Class A club in the Florida State League. He quickly moved from the playing field to the front office, when he was appointed business manager of Miami in 1964. He took the general manager job with the Spartanburg (S.C.) Phillies in 1965 and was later elevated to the position of president of the organization in 1967.
In 1967, he was chosen the Minor League Executive of the Year by The Sporting News. Williams remains active in baseball as a catcher in Dream Week games in Florida during the winter. He was also the president of Orlando's Double-A Southern League team from 1990-1993. Pat’s son, Bobby, is a professional scout for the Los Angeles Angels of Anaheim.
Pat was born in Philadelphia on May 3, 1940, and was raised in nearby Wilmington, Del., where he attended Tower Hill School. He was voted into the Delaware Sports Hall of Fame in 2001.
Pat and Ruth are the parents of 19 children, 14 of whom are adopted from four foreign countries. The Williams family roster reads as follows: Stephanie (44), Jim (42), Bobby (39), David (39), Peter (38), Brian (37), Karyn (37), Thomas (36), Stephen (36), Sarah (36), Daniella (35), Andrea (35), Richie (35), Sammy (34), Caroline (33), Michael (32), Gabriella (32), Katarina (31) and Alan (30). Four of the children are from Korea, four from the Philippines, two from Romania, and four from Brazil. Pat and Ruth also have 14 grandchildren: Laila, Brianna, Ava, Austin, Audri, Max, Anthony, Nola-Blair, Zachary, Olivia, twins Jack and Teddy, and twins Deacon and Benjamin.
Williams was diagnosed in February 2011 with multiple myeloma. After several rounds of chemotherapy and a stem cell transplant, the cancer is now in remission. Williams has accepted positions on several boards for different cancer groups throughout the country, including an appointment on the Board of Directors for the Multiple Myeloma Research Foundation.
Pat’s 100th book, Extreme Winning, was released in the fall of 2015. Other popular Pat Williams books include 21 Great Leaders and Coach Wooden’s Greatest Secret. An avid runner, Williams completed 58 marathons from 1996-2011, including the Boston Marathon 13 times.
Joel Glass, Chief Communications Officer
Joel Glass, who joined the Orlando Magic in October 1995, was promoted to chief communications officer in June 2015.
Glass is responsible for directing communication and media/public relations efforts related to the Magic. He is responsible for media operations, strategic communications, media releases, publications and statistical material, while also coordinating media interviews with players, coaching staff members and front office personnel. Glass also oversees the team’s digital content team and the team’s broadcasting and community relations departments.
Glass joined the Magic as the assistant director of basketball publicity/media relations in October 1995. He was promoted to director of team media relations in 1998, then promoted to vice president of communications in July 2006. Glass was later promoted to senior vice president of public relations in July 2012.
Glass arrived in Orlando from the University of Florida sports information department, where he worked for more than nine years. While at UF, Glass spearheaded media/public relations for basketball, while also assisting with football and the men’s spring sports program. While with the Gators, Glass was the winner of 23 national publication and writing honors, as awarded by the College Sports Information Directors of America.
A 1986 graduate of the University of Iowa and a native of Wilmette, Ill. (north of Chicago), Glass spent three summers working in the Chicago White Sox public/media relations department while in college. At Iowa, he served as a writer for The Daily Iowan, covering football, basketball, baseball, golf and wrestling.
In the community, Glass has been involved with Teach-In, a community-based program where professionals share their experiences at area schools, and has served as a youth basketball and baseball coach. He is also a certified High School baseball and Little League umpire. Glass formerly served as a Heart of Florida United Way board member, and is currently on the advisory committee for the Orlando Magic Youth Fund, as well as a City Year board member.
Glass resides in Orlando, Fla. and has two children, Max (19) and Madeline (16).
Audra Hollifield, Chief People Officer
Audra Hollifield, SPHR is entering her 18th season with the Orlando Magic and was promoted to chief people officer in June 2015. She oversees human resources, administrative services and special events for the “team behind the team.”
Hollifield started with the Magic as the assistant director of human resources in May 1999. She was promoted to director of human resources in October 2005, then to vice president of human resources and administrative services in May 2007 and later to senior vice president of human resources and administrative services in July 2012.
Prior to 1999, Hollifield worked as an HR Generalist for Gambro Healthcare, an international medical manufacturing company with offices in Central Florida. Hollifield began her HR career in 1994 when she spearheaded the start up of a human resources department for First Atlantic Federal Credit Union in Long Branch, N.J.
Hollifield earned a BS degree in human resources management in 1993 from Cabrini College, a liberal arts college in Radnor, Pa. In 2000, Hollifield received her MA degree in human resources management from Rollins College in Winter Park, Fla. Hollifield holds a Senior Professional in Human Resources (SPHR) designation, a professional certification through the Society for Human Resource Management.
Hollifield currently serves as president on the Board of Directors of Harbor House, which provides shelter and support for victims of domestic violence in Central Florida. Hollifield has been a board member at Harbor House for the last seven years. In 2011, Hollifield joined the Board of Directors for the Always Wear Your Seatbelt Foundation, which helps raise awareness for seatbelt safety.
Michael Forde, Executive Vice President of Sales
Michael Forde is currently in his 13th season with the Orlando Magic and was promoted to executive vice president of sales in June 2015.
Forde has executive leadership responsibilities for the corporate, ticket, premium and retail sales units of the organization. His responsibilities include the oversight for all sales including tickets, hospitality, Chairman’s Suite membership, tourism, Junior Magic, camps, and retail for both the Orlando Magic and Amway Center.
His corporate team is instrumental in identifying new revenue streams that provide the organization an opportunity to finding marketing solutions for local, regional and national companies seeking an affiliation with the Orlando Magic brand and the Amway Center.
Forde also overseas the premium sales team, who work with individuals and businesses to provide opportunities to entertain and engage their guests in suites, loge and other premium seating areas of the Amway Center.
Forde began with the Magic as a partnership development manager and was later promoted to assistant director of corporate partnerships during the summer of 2008. He was then promoted to director of corporate partnerships in August 2009, vice president of corporate partnership sales in July 2012 and senior vice president of corporate partnerships and premium sales in March 2014.
Prior to joining the Magic, Forde and his wife owned and operated Players Sports Marketing, an event management and marketing firm specializing in youth sports.
Forde currently serves on the board of the Boys and Girls Clubs of Central Florida, as well as the executive committee and board of the Central Florida Sports Commission where he chairs the LOC for AAC Men’s basketball championship 2016 as well as the NCAA Men’s Basketball Championship 2017.
A native of Philadelphia, Pa., Forde earned his bachelor’s degree from the University of Delaware. He and his wife, Vivian, reside in Lake Mary, Fla. and have three children, Tina (28), Kevin (24) and Kory (23).
Anthony Perez, Executive Vice President of Strategy
Anthony Perez was promoted to executive vice president of strategy in June 2015. He is responsible for digital strategy, business intelligence, and customer insights.
Perez originally joined the Magic in August 2004, working on the team's arena development efforts until June 2007. He then spent a year working in investment banking for Goldman Sachs, before returning to the Magic in June 2008.
Perez has been a featured speaker on the topic of analytics and digital strategy, having spoken throughout the United States, as well as internationally. The Orlando Magic strategy group has been recognized as the most sophisticated operation within the professional sports industry.
Perez received his bachelor's degree in finance from the University of Central Florida in 2005, and an MBA from the University of Florida in 2010. He currently resides in Baldwin Park, Fla. with his wife, Julie, and daughter, Alaina.
Chris D'Orso, Senior Vice President of Sales and Operations
Chris D’Orso enters his 28th season with the Orlando Magic and was promoted to senior vice president of sales and operations in July 2012. His responsibilities include overseeing the day-to-day operations of sales for the Amway Center including ticket sales, hospitality, tourism, Junior Magic, camps, retail, and ticket operations for both the Orlando Magic and Amway Center.
A mainstay in the organization since the team’s inception, D’Orso joined the Magic in 1989 as the promotions/publicity coordinator. After two seasons in that capacity, he moved into the sponsorship sales department as a corporate account manager for the next three years. In 1994, D’Orso was promoted to the assistant director of marketing position, and in 1998 was promoted to director of marketing. He served as director of ticket sales and marketing from 1999, and was promoted to vice president of marketing and sales in 2002, a position he held for seven years. In 2009, he was named vice president of sales and ticket operations and promoted to senior vice president of sales and operations in 2012.
D’Orso graduated in 1988 from Fairfield University with a bachelor’s degree in communications. He actively works with the Ronald McDonald House Charities of Central Florida, Special Olympics Florida, Central Florida YMCA and Osceola/Kissimmee Chamber of Commerce. In addition, he reads to elementary school children through Teach-In and coaches in local sports youth leagues.
D’Orso and his wife, Christine, reside in Windermere, Fla., and have two sons, Harrison (23) and Alex (19).
Jeff Bissey, Vice President of Finance
Jeff Bissey begins his 22nd season with the Orlando Magic and was promoted to vice president of finance in July 2015. He oversees the daily accounting and financial operations of the Magic, including financial analysis and reporting, audit and tax return preparation, budgeting, and cash management.
Bissey joined the Magic in October 1994 as an intern in the basketball operations department. He was hired as a staff accountant in the finance department in July 1995 and was promoted to controller in July 2003.
Bissey received his bachelor’s of science degree in finance from Kansas State University in 1991. He later graduated from Wichita State University with a master’s of education in sports administration in 1995. Bissey is on the board of directors for the Foundation of Foster Children.
He resides in Longwood, Fla., has a son, Brett (20) and a daughter, Leah (17)
Catherine Carlson, Sr. Vice President of Corporate Parternship and Premium Activation
Catherine Young Carlson begins her ninth season with the Orlando Magic. She was promoted to vice president of corporate partnership activation in July 2012 and added new responsibilities of also overseeing the premium activation team in March 2014. Carlson joined the organization in February 2009 as director of corporate partnership activation.
Carlson oversees the Corporate Partnerships Activation team, and is responsible for activation, fulfillment and renewal of all corporate sponsor contracts. Carlson is also focused on driving strategy to retain and grow the Magic’s corporate partnerships base. The Activation team was the recipient of the inaugural “NBA Team Sponsorship Activation of the Year” award at the annual NBA Sponsorship workshops in 2012. The Activation team has been awarded the NBA Sponsor Retention Award in 2012, 2013 and 2015.
Her new responsibilities have her overseeing the Premium Activation team that creates a world class experience for premium clients that have a suite, loge, MVP table and Chase Suite seat at Amway Center.
Prior to joining the Magic, Carlson worked at Walt Disney World for 11 years where she held various roles, most recently as Manager, Alliance Development, overseeing the sports sponsorship team for Disney’s Wide World of Sports. She was responsible for developing sponsorship agreements with corporate partners for Disney’s Wide World of Sports and major events including Atlanta Braves Spring Training, Disney’s PGA Tour event and the Walt Disney World Marathon. Carlson also spent five years developing corporate partners for Epcot, where she was able to significantly grow the sponsor revenue for Epcot Signature events, such as the Epcot International Food and Wine Festival.
Carlson earned a bachelor’s of business degree in sports management from Deakin University in Melbourne, Australia in 1992. After graduating from Deakin, Carlson worked for various Australian sports organizations including the Australian Hockey Association, Victorian Rugby League and the Australian Institute of Sport. In 1997, she moved to the United States to complete a master’s of science in sports management at the University of Massachusetts.
A native of Australia, Carlson currently resides in Orlando, Fla. with her husband, Kevin, and sons, Tyler (9) and Jake (5).
Lisa Cotter, Vice President of Marketing
Lisa Cotter begins her fourth season as vice president of marketing for the Orlando Magic. She joined the team in August 2013, bringing more than 20 years of experience to the role. Cotter provides strategic vision and leadership for the team’s marketing department.
Prior to joining the Magic, Cotter served as vice president of marketing for Pebble Beach Company, owner and operator of the world-famous Pebble Beach Resorts, which is home to four renowned golf courses, three world-class hotels, a spa, numerous restaurants and retail shops. She was responsible for all marketing strategies, planning and execution -- from traditional advertising to digital programs, direct marketing, public relations, licensing and creative development.
Cotter spent the majority of her career with The Walt Disney Company in various marketing roles. She started out on the Brand Management team at the Walt Disney World Resort, eventually transferring to Disneyland Resort as vice president of marketing strategy. Through the creation of innovative marketing strategies and the execution of integrated tactical marketing plans, including the global plan for the 50th anniversary of Disneyland, Cotter helped set records for attendance and operating income, while optimizing Disney’s loyalty program.
Prior to Disney, Cotter worked at Hershey Foods, where she handled the marketing for some of the company’s most famous candy brands including Hershey’s Kisses, Kit Kat and York Peppermint Patties.
Cotter has a bachelor’s degree from the University of Southern California and a master’s degree from the University of Michigan.
Linda Landman Gonzalez, Vice President of Social Responsibility
Linda Landman Gonzalez joined the senior leadership team of the Orlando Magic in September 2007. In July 2013, she was named vice president of philanthropy and multicultural insights. Landman Gonzalez serves in a leadership role overseeing philanthropy, corporate giving, and multicultural insights. In addition, she serves as the president of the Orlando Magic Youth Foundation.
Landman Gonzalez spent nine years as director of diversity and community relations for Darden Restaurants, Orlando’s only Fortune 500 Corporation. While at Darden, she managed community partnerships, employee volunteer opportunities and community leadership development in ten top markets nationwide, including Orlando. Landman Gonzalez also managed corporate giving, while developing a second language translation initiative for the corporation.
Prior to joining Darden, Inc., Landman Gonzalez served as vice president of Hispanic Sales and Marketing for Barnett Bank of Central Florida.
Landman Gonzalez is currently involved in several volunteer and leadership activities, including The Dr. Phillips Center for the Performing Arts, Heart of Florida United Way, The Florida State Fair Authority, Florida Hospital for Children Foundation, See Art Orlando, the Women’s Executive Council of United Way, and is a Trustee of the City of Orlando’s Children’s Trust Committee. She currently serves as the managing chairman of the board of the Central Florida Commission on Homelessness. She is the immediate past chair of United Arts of Central Florida, Business Force and Valencia College Foundation. Additionally, she serves on the Board of Visitors for FAMU Law School, AvMed, Fifth Third Bank, and the State of Florida Hispanic Business Initiative Fund (HBIF) Board of Trustees.
Landman Gonzalez was named Business Woman of the Year by the Orlando Business Journal in 2012. On September 26, 2014 she was the recipient of the 2014 Athena Leadership Award.
Landman Gonzalez was appointed by Governor Rick Scott to serve on the board of Volunteer Florida (January 2013), and as the current Chairman of the Board of the Early Learning Coalition of Orange County (July 2013).
Landman Gonzalez earned a bachelor’s degree in education from the Universidad Nacional Autonoma de Mexico in Mexico City, Mexico and resides in Orlando with her husband, Roberto.
Jeff Lutes, Vice President of Technology
Jeff Lutes joined the Orlando Magic in November 2012 as the vice president of technology. In this role, he oversees the IT and broadcast technologies and services departments, which in turn are responsible for the technology infrastructures and platforms for the Orlando Magic and Amway Center technologies, including interior and exterior digital signage/LED, high density Wi-Fi, replay systems, media servers, and other video room components. In addition, Lutes oversees business innovations and the recently launched innovation lab.
Prior to joining the Magic, Lutes worked as the vice president of technology for an international manufacturing company in Central Florida. He spent ten years with CNL Financial Group, located in Central Florida, where he served as CIO of the Shared Services Organization and vice president of business systems for CNL Hotel and Resorts.
Lutes currently serves on the board of Second Harvest Food Bank of Central Florida and as a deacon at First Baptist Church of Windermere, Fla., where he is involved with global missions.
Lutes earned a BS degree in computer information services in 1988 from Oakland University in Rochester, Mich. He and his wife, Sherry, reside in Winter Garden, Fla., have two sons, Kyle (26) and Connor (23), and a daughter, Mariel (20).