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NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have committed to donating $100 million to charity, providing a million hours of hands on service to the community and creating 250 places where kids and families can live, learn or play.

Since October 2005 through NBA Cares, the league, players and teams have raised more than $91 million for charity, donated more than 700,000 hours of hands-on volunteer service to communities worldwide, and built more than 330 places where kids and families can live, learn or play.

The NBA is dedicated to demonstrating leadership in social responsibility, using the popularity and visibility of its teams, players and the league to effect positive change around the world. NBA teams and players understand the responsibility they have to giving back to the communities that support them, and they do so through a diverse array of outreach programs and events. The larger NBA Family (including current and former players and coaches, parents, wives, referees, and league and team employees) is committed to giving back, motivated by the unique opportunity to make a profound difference.

NBA Cares works with internationally-recognized, youth-serving organizations that are geared toward these key social issues:

1. Education
2. Youth and Family Development
3. Health-Related Causes

Education

NBA teams participate individually in various Read to Achieve activities. These programs aim to encourage young people to develop a life-long love of reading. The NBA Family participates in read-alouds and other shared reading at schools, libraries, community-based organizations, and more.



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Youth and Family Development

NBA Cares is dedicated to providing places where kids and families can live, learn or play. NBA players serve as role models in the areas of sports, fitness, and nutrition, so encouraging children and their parents to make healthy lifestyle choices is paramount. The game of basketball is used as a tool to teach values such as sportsmanship, respect, teamwork, and more.

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Health and Wellness

NBA Cares stresses the importance of making healthy choices and working towards living well. These efforts include raising awareness about HIV/AIDS and malaria, encouraging exercise and fitness, and providing necessary resouces to young people and families in need.



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