Golden State Warriors Advertisement Specs

PRINT (Jump to: Radio | Internet | Warriors TV | LED | Centerhung | StadiumVision)

Acceptable file formats for Print Advertisements:

  • Adobe Acrobat (.PDF)
  • Adobe Illustrator (.AI or .EPS)
  • Adobe Photoshop (.PSD or .EPS or .JPEG)
  • NO QUARKXPRESS (.QX) or INDESIGN (.INDD) FILES
  • ALL fonts MUST be rasterized or outlined
  • ALL files MUST be high-resolution (minimum 300 dpi.)

Gameday Information Page (DEADLINE - Three (3) business days prior to tip-off of game) (Example)

  • LAUNCH DATE: Preseason Game #1
  • DIGITAL ART FILES ONLY
  • FULL COLOR ARTWORK
  • Process: Digital
  • Ad Size: 5.75"w x 8.75"h (.125" bleeds all around).
  • Actual trim size 5.5"w x 8.5"h
  • Or for desktop banner size: 300x250px

Tip-Off Scorecard (DEADLINE - Three (3) business days prior to game) (Example)

  • LAUNCH DATE: Preseason Game #1
  • Kingsford Capital (logo) on the top right: 2.4" x .75"
  • NBATickets.com ad on the bottom right: 2.2" x .43"
  • Providence Foundation ad on the bottom left: 5.125" x 1.385"
  • Oracle ad on the bottom right: 5.125" x 1.385"

RADIO (Jump to:Print | Internet | Warriors TV | LED | Centerhung | StadiumVision)

DEADLINE:

When changing commercial spots during the season, please allow at least three (3) business days prior to game. An additional five (5) business days needs to be given if the commercial spot is to be produced by the Warriors. Please allow for earlier arrival dates before a holiday. This includes MP3, traffic instructions and tapes.

(:30) second commercial / (:60) second commercial

  • Game Broadcast
  • Weekly Roundtable

Please send commercial & traffic instructions to:

  • Attn: Your Account Manager
  • Golden State Warriors
  • 1011 Broadway
  • Oakland, CA 94607-4027
  • Fax: 510.740.1754

Billboard/Feature (Billboard Example | Feature Example 1 | Feature Example 2 | Feature Example 3):

Please send :05 or :10 copy to:

  • Attn: Your Account Manager
  • Golden State Warriors
  • 1011 Broadway
  • Oakland, CA 94607-4027
  • Fax: 510.740.1754

INTERNET (Jump to:Print | Radio | Warriors TV | LED | Centerhung | StadiumVision)

DEADLINE - Please allow at least five (5) business days for NBA approval on all internet assets

With the update of all NBA team websites to responsive web design, please submit all the banner sizes so we can ensure your ads are seen across all platforms (desktop, tablet and mobile).

Ad Banner Sizes

  • 728x90 (desktop, tablet)
  • 300x250 (desktop, tablet)
  • 175x25 (desktop, tablet, mobile)
  • 86x16 (desktop, tablet, mobile)
  • 50x24 (desktop, tablet, mobile)
  • 468x60 (tablet)
  • 300x50 or 320x50 (mobile)
  • 300x60 (desktop, tablet, mobile) – Only needed if pre-roll is submitted

Ad Banner Requirements:

  • NOTE: We no longer accept Flash ads (SWF files)
  • Static ads should be JPG format
  • Ads with motion should either use HTML 5 or the Animated GIF format
  • Audio Policy: No host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain a clearly visible "mute" and "stop" function.

General Advertising Specifications

  • 768x432 (pre-roll)
  • One click thru URL must be provided for all units
  • Select third party ad tags and vendors are accepted
  • MAX FILE SIZE: 40K (100K for progressive download)
  • FILE FORMAT: HTML 5, JPG and GIF (additional details below)

HTML 5 Ad Requirements

  • Initial load = 150k | Polite Load = 2.2MB
  • HTML5 compressed (.zip) file allowance includes all assets contained within an ad package, which would be displayed upon loading. Duplicate assets for high resolution displays are considered one asset in the ad package, contributing respectively to the overall file size. Includes HTML, images, CSS, JavaScript, font files, media and any other files which contribute to the ad display, zipped.

Video Pre-Roll

  • Accepted Streaming Video Ad Delivery Formats: Aspect Ratios: 16:9 & 4:3 (4:3 to get black curtains to fit 16:9)
  • File-Based Media (16:9 & 4:3): QuickTime MOV, MPEG-4, MP4, AVI
All files must contain a soundtrack, even if the ad is to run without sound.
  • Volume Levels: Mean volume < 24db LKFS with an acceptable range of +/- 2DB (26db or -22db it will still pass and is acceptable)
  • Frame Rate: 29.97
  • File Names: No Spaces (only _ or - )
  • Finished Files: No Slates

Warriors TV (Jump to:Print | Radio | Internet | LED | Centerhung | StadiumVision)

SD Video Formats

  • Recommended Format: MPEG
  • Stream Type: MPEG-2 Program Stream
  • Video Bitrate: 12-30 Mbps (CBR or VBR)
  • Frame Rate: 29.97
  • GOP Structure: Closed GOP
  • Closed Captioning: EIA-608
  • Chroma: 4:2:0
  • Interlacing: Upper Field First
  • Aspect Ratio: 4:3
  • Width/Height: 730x480/486
  • Audio Type: MPEG-1 Layer 2
  • Typical Transfer: 1-5 minutes
  • Typical Export: <1 minute
  • Notes: MP@ML, HL, HP@HL

HD Video Formats

  • Recommended Format: MPEG
  • Stream Type: MPEG-2 Transport Stream
  • Video Bitrate: 20-100 Mbps (CBR or VBR)
  • Frame Rate: 29.97 (1080i), 59.94 (720p)
  • GOP Structure: Closed GOP
  • Closed Captioning: EIA-608 and EIA-708
  • Chroma: 4:2:0
  • Interlacing: Upper Field First (1080i), Progressive (720p)
  • Aspect Ratio: 16:9
  • Width/Height: 1920x1080 (1080i), 1280x720 (720p)
  • Audio Type: MPEG-1 Layer 2
  • Typical Transfer: 2-40 minutes
  • Typical Export: <1 minute
  • Notes: MP@HL, HP@HL

Upload spots to https://comcastsportsnet.comcastaddeliverylite.com/

LED (Jump to:Print | Radio | Internet | Warriors TV | Centerhung | StadiumVision)

DEADLINE:

If content created by partner - Five (5) business days prior to tipoff of next game

If content to be created by Warriors - Ten (10) business days prior to tipoff of next game

Type (Example 1 | Example 2)

  • Daktronics / KeyFrame

Pitch

  • None

Dimensions

  • Press Table: 1488w x 96h pixels
  • 360 LED Board: 14448w x 40h pixels
  • Center-Hung top halo LED: 1472w x 32h pixels
  • Center-Hung bottom halo LED: 768w x 32h pixels
  • Warriors Player Tunnel LED: 240w x 96h pixels
  • South Tunnel LED: 432w x 96h pixels

Safety Area

The 360 LED Board has two (2) End Zone Scoreboards that measure 768 pixels long (a total of 1536 pixels). Concise messages on the 360 LED Board are most effective and the best use of space.

LED End Zone Safety Guide

File Type

  • The animations should arrive in an uncompressed .AVI or .MOV (quicktime) format.
  • Any artwork (logos/vector art) AI. Or .EPS Illustrator Files
  • Any Images high Rez. PSD or 72 DPI Tiff's or JPEG's
  • The font packages sent as .ttf files (true type files)

LED Stanchion

(Example)

DEADLINE:

If content created by partner - Five (5) business days prior to tipoff of next game

If content to be created by Warriors – Ten (10) business days prior to tipoff of next game

  • Matrix: 48 pixels high x 144 pixels wide
  • Total visible area on the stanchion: 1 ft high x 6 ft wide
  • Any artwork (logos/vector art) AI. Or .EPS Illustrator Files
  • Any Images high Rez. PSD or 300 DPI Tiff's or JPEG's
  • The font packages sent as .ttf files (true type files)

CENTERHUNG (Jump to:Print | Radio | Internet | Warriors TV | LED | StadiumVision)

DEADLINE - If content created by partner - Five (5) business days prior to tipoff of next game

DEADLINE - If content to be created by Warriors – Ten (10) business days prior to tipoff of next game

Please send content to:

  • Attn: Your Account Manager
  • Golden State Warriors
  • 1011 Broadway
  • Oakland, CA 94607-4027
  • Fax: 510.740.1754

Four (4) 6MM LED Indoor Video Displays - Centerhung

  • 720p 30 or 60fps square pixels
  • Delivery should be 16x9
  • All titles and graphics MUST fall within 4:3 title safety (clipping will occur on left and right)
  • Physical Media: XDcam
  • Digital Delivery: Quicktime

Four (4) 6MM LED Corner Indoor Displays – Centerhung (Slivers)

  • Actual Display Pixel Dimensions: 108(w) x 768(h) Square Pixels Each
  • Creating Display Content Utilizing DMP-7000:
    • Create Content at 108(w) x 768(h) Square Pixels
    • RGB, 72 dpi Resolution
    • Static File Formats: BMP Uncompressed or JPG at High Quality
    • Animate File Formats: AVI Uncompressed, Square Pixel Aspect Ratio, 29.97 Frame/Sec

STADIUMVISION (Jump to:Print | Radio | Internet | Warriors TV | LED | Centerhung)

DEADLINE:

If content created by partner - Five (5) business days prior to tipoff of next game

If content to be created by Warriors – Ten (10) business days prior to tipoff of next game

Please send content to:

  • Attn: Your Account Manager
  • Golden State Warriors
  • 1011 Broadway
  • Oakland, CA 94607-4027
  • Fax: 510.740.1754

Full Screen Advertisement (Video) (Example)

  • Codec: H.264
  • Output Format: .MP4
  • Resolution: 1920 x 1080
  • Aspect Ratio: Widescreen (Square Pixels)
  • Field Order: Progressive
  • Bitrate: 12Mbps
  • Bitrate Encoding: CBR (Constant Bitrate)
  • Profile: Main
  • NOTE: Each spot must be 15 seconds in length with no audio. Filesize cannot exceed 2GB

L-Wrapper Advertisement (Example 1 | Example 2 | Example 3 | Example 4)

  • Pixel Dimension: 1920 x 1080
  • DPI: 72
  • Format: PNG
  • Non-Interlaced/Progressive

Video Wall Advertisement (Video) (Example)

  • Codec: H.264
  • Output Format: .MP4
  • Resolution: 960 x 1080
  • Aspect Ratio: Widescreen (Square Pixels)
  • Field Order: Progressive
  • Bitrate: 12Mbps
  • Bitrate Encoding: CBR (Constant Bitrate)
  • Profile: Main
  • NOTE: Each spot must be 15 seconds in length with no audio. Filesize cannot exceed 2GB